It has now been a complete of 7 consecutive seasons wherein Inez van Lamsweerde & Vinoodh Matadin have remained Virginie Viard’s mainline marketing campaign photographers of selection at Chanel, having formally shaped their partnership with the Fall 2020 marketing campaign which starred an outstanding solid of fashions. Now, for Fall 2023, the Dutch photographic duo are in the back of the lens as soon as once more as in keeping with Viard’s request, because the ingenious twosome seize Loli Bahia because the face and embodiment of the French model area’s newest assortment. Within the elegant and minimum marketing campaign pictures, the French type of Algerian descent (who has in the past fronted Chanel’s Pre-Fall 2022 and Cruise 2023 campaigns) is going solo in opposition to a depressing gray studio backdrop, which in the long run permits Viard’s camellia-inspired assortment to do the entire speaking.
A role neatly accomplished? Our discussion board contributors assume no longer. “Sorry, however who needs to seem and be like her?” quizzed VERNIQUE. “Depressing garments on a bored-looking woman in entrance of a gray wall: it’s the massive despair!”
“Cross Loli, give us not anything!” laughed an unenthusiastic TunHakii.
“I in reality don’t perceive the fascination with this woman, worse than Kendall [Jenner] IMO,” NicholasII voiced.
Additionally left majorly underwhelmed with the end result was once yslforever, including: “The outfits have been already terrible at the runway, right here Chanel achieves to lead them to glance worse. What a waste of excellent materials…”
“That is so dull. Chanel misplaced its spark,” declared Inventive.
“This jogs my memory of the Chanel marketing campaign I hate probably the most, the Fall 2015 one – similar irritating gray background with none nuance at the lighting fixtures,” famous Lola701.
Discussion board member Kerg requested: “Possibly the issue is extra with Inez & Vinoodh than Loli? In truth, I&V don’t are compatible Chanel. They suited Emmanuelle Alt’s Fashion Paris completely however Chanel is a other degree. They’re obviously no longer made for promoting…”
Take a look at extra imagery from Chanel’s Fall 2023 marketing campaign and sign up for the dialog, right here.
